The suffering called upgrading

Do you really need such a large CMS at all?

I now have nearly twenty years of experience with Content Management Systems. In all those years I’ve seen how they developed from a simple best-of-breed system to a total package of digital capabilities. I saw and participated in dozens of CMS selections, including sales demos of the previously mentioned packages.

  • Personalisation
    In the demo it seems so simple. But personalization is not a technical trick. It’s a damn tricky game, where the technical aspect is perhaps the easiest to solve. In reality, the use of the personalization module remains dangling at the bottom of the backlog. If that’s also the case for your organisation, then the new version is not going to change that.
  • A/B testing/Multi-variate testing
    For sites with clear conversions and a lot of visitors, this is absolutely useful. However, in practice it is more often solved with packages like Google Optimize, Optimizely or Visual Website Optimizer, while the CMS has the functionality built in. Why is that? Simply because the marketing specialists who deal with this have more experience with this specialized software than with the built-in functionality of a CMS. What’s more, these best-of-breed products are easy to implement and offer more functionality.
  • Forms
    Create forms yourself with the CMS. It seems handy, but only pays off on sites with lots of forms, limited integrations and a generic user experience. For a small number of forms or forms with built-in logic such as back office checks and price or premium calculations, customization is usually faster and more effective.
  • Analytics/Insights
    The quality varies greatly per system and is not always included. Customers who do use it, do so mainly as a supplement to Google Analytics and hardly as a replacement.

Valid reasons to upgrade

If you are currently experiencing certain technical issues and bugs, these issues might have been fixed in a new CMS update. Most technical issues and bugs identified in previous installations are normally taken care of in a new version.

Can I upgrade CMS ‘for free’?

Many organizations have purchased their Content Management System after an extensive selection process. Subsequently, one has been selected, and a contract has been concluded with the software supplier. How these contracts look like differs per supplier. The most popular ones, including Sitecore, Adobe, Bloomreach, Episerver, Magnolia, eSpirit, and Kentico, all have their own licensing model. The license agreement describes exactly what is covered by the agreement. Think of which modules and the number of websites, users, servers or other variables. It also usually describes whether or not future versions are part of the signed agreement.

The negative consequences of a new version

Impact on support

Alternative: choose a headless SaaS CMS

Nobody wants mandatory upgrades with a high financial and technical impact and low added value. Modern SaaS CMSs, such as Contentful, Contentstack, and Kentico Kontent, prove otherwise.

  • editors all the tools they need to manage content and images for their digital channels.
  • developers the freedom to develop a website or an app with the technique that best fits the specific task. Content from the CMS is consumed through well documented APIs

Why we only work with API First SaaS CMS

At Touchtribe, we believe that 80 percent of development time should be spent adding value in the front end. Adding new features for your customer. With SaaS CMSs such as Contentful and Prismic we don’t have to spend a lot of time setting up the CMS and we don’t have to worry about system maintenance. At the same time, we learned from experience that the users of these CMSs consider them to be user-friendly.

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